Sacochier is a new brand established by Al Yasra Fashion Company. According to the customer brief, the branding should communicate the high to medium range of fashion accessories, focused yet not exclusive to HER. The brand logo transforms the letter `S’, of the brand name, to a lady’s handbag, a most desirable and well-selling ladies’ accessory. The brand color is gold, emphasizing the value of the product. The logotypes of the name Sacochier are bilingually custom made in order to reflect the shape and the style of the brand icon.