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Hassan’s Optician Rebranding

Spanning more than 5 decades, a landmark logo of a leading optician in Kuwait market was redesigned by PAD10. Among the challenges addressed were the relationship between English and Arabic typefaces, the English logo’s copyright infringements, and other brand guidelines. PAD10 redesigned the brand, claiming originality through the bilingual customized typefaces, while maintaining familiarity of the logo’s legacy to its wide loyal customer base.

Client:

Hassan's Optician Co.

Credits:


Partner-in-charge
Naji Moujaes

Team
Konstatntin Assenov