Established in 2009, PAD10 operates from Kuwait City and Beirut (PAD7). PAD10 is an inter-disciplinary design practice with architects and graphic designers working side-by-side to communicate a rich visual and spatial world, where creative disciplines work in unison rather than in mutually exclusive spheres.
PAD10’s core belief is that each project and client are distinct in the challenges they pose, leading to unique interpretations and breeding inimitability to the project’s program and form. A rigorous understanding of the cultural surroundings, the political makeup, the economic infrastructure, the social superstructure, the programmatic pragmatics, and the client’s agenda form the framework within which the project is generated, with multiple iterations at work.
The projects, from small scale logotypes to large scale masterplans, share a rigorous process and dialogue with the client, interpreted into a unique experience that holds prejudice towards no criteria, except that of expected formalism.
PAD10’s engagement with its surroundings through participating in pro-bono design works, lectures, workshops, exhibitions, and publications tune its professional practice with a critical outlook. Its open setup ensures optimal collaboration among its different team members, utilizing team-centric BIM (Building Information Modelling).
PAD10’s cultural insight on the milieu it operates in, is documented by the ‘the Kulture Files’, a pamphlet it curates and circulates.
PAD10 is contributor to the Venice Biennale 2016 ‘Reporting From The Front’; 3rd Kuwait Pavilion, entitled “Between East and West: A Gulf”.
About the Founder
Mr. Moujaes is the recipient of ‘Architects of Healing’ Presidential Citation by the American Institute of Architects (AIA) Board of Directors, for his role in the design of the World Trade Center Memorial Museum in New York City, the Young Architects Forum Award, and the Emerging Voices by The Architectural League of New York.
Mr. Moujaes conducted a workshop, in collaboration with NCCAL (National Council for Culture Arts and Letters), Docomomo International, and Docomomo Kuwait on Kuwait Modern Heritage. He taught research and design studios on DisOrientalism, an architectural design studio with cultural focus on the Arab world at Cornell University, University of Pennsylvania, and Rensselaer (RPI) School of Architecture. He has served as an architectural/design critic at AUK (American University of Kuwait), Kuwait University, PennDesign, Columbia University, Parsons School of Design, Pratt Institute, Princeton, and RISD. He spoke at TEDxUniversityofBalamand, debated at Dar al Athar al Islamiyyah, and lectured at AAVS Kuwait, NCCAL, ACK, YourAOK, The Architectural League of New York, the CCA (Centre Canadien d’Architecture), Monterrey Symposium in Mexico, Milan Triennale in Italy, and the Nordic House in Reykjavik, Iceland. Mr. Moujaes has served as jury member on The Architectural League of New York’s 2006 Young Architects’ Forum themed Instability; and for the NYFA (New York Foundation for the Arts) Architecture/ Environmental Structures.
His work has been widely published. Projects and interviews have been featured in ArchDaily, Archinect, Volume Magazine, Architectural Record, Metropolis Magazine, Praxis, The Architect’s Newspaper, The New York Times, L’Architecture d’Aujourd’hui, Japan Architect, Bidoun Magazine, Khaleejesque, Interior Design Magazine, and World Architecture.
Mr. Moujaes received his Bachelor’s degree in Architecture from the American University of Beirut in 1996, winning the Areen Award for Excellence in Design, and his Master’s degree in Architecture from the Southern California Institute for Architecture in 1999.