PAD10 is an inter-disciplinary design practice focused on architecture, graphic design, and creative publishing. PAD10 has a wide array of experience in visual and spatial communications, where both work in unison rather than in mutually exclusive spheres.
Established in 2009, PAD10 operates from Kuwait City and Beirut (PAD7). PAD10’s core belief is that each project and client are distinct in the challenges they pose, leading to unique interpretations and breeding inimitability to the project‘s program and form. A rigorous understanding of the cultural surroundings, the programmatic pragmatics, and the client’s agenda form the framework within which the project is generated, with multiple iterations at work.
The projects, from small scale logotypes to large scale masterplans, share a rigorous process and dialogue with the client, interpreted into a unique experience that holds prejudice towards no criteria, except that of expected formalism. The interface with the client, the political makeup, the economic infrastructure, and the social superstructure are enrolled in the process to generate a unique outcome.
Founded by Naji Moujaes, an award-winning architect, PAD10 and PAD7 have been an extended experimental platform to many rigorous and creative minds with multi-disciplinary backgrounds, ranging from copy writers, to architects and graphic designers. Working inter-disciplinarily, the visual and the spatial expressions of projects weave seamlessly to craft a richer client’s experience.
PAD10’s engagement with its surroundings through participating in pro-bono design works, lectures, workshops, exhibitions, and publications to tune its professional practice with a critical outlook. Its open setup ensures optimal collaboration among its different team members, utilizing team-centric BIM (Building Information Modelling).
PAD10’s cultural insight on the milieu it operates in, is documented by the ‘the Kulture Files’, a pamphlet it curates and circulates.
PAD10 is contributor to the Venice Biennale 2016 ‘Reporting From The Front’; 3rd Kuwait Pavilion, entitled “Between East and West: A Gulf” and recently conducted a workshop on Kuwait Modern Heritage, in collaboration with Docomomo International and Docomomo Kuwait.
About the Founder
Naji Moujaes is the founder of the inter-disciplinary design and architectural practices PAD10, Kuwait and PAD7, Lebanon.
Mr. Moujaes participated at the Venice Biennale 2016, Reporting from the Front, as part of Kuwait Pavilion ‘Between East and West: A Gulf’, and conducted a workshop, in collaboration with NCCAL (National Council for Culture Arts and Letters), Docomomo International, and Docomomo Kuwait on Kuwait Modern Heritage.
Mr. Moujaes is the recipient of ‘Architects of Healing’ Presidential Citation by the American Institute of Architects (AIA) Board of Directors, for his role in the design of the World Trade Center Memorial Museum in New York City, and The Young Architects Forum Award and the Emerging Voices by The Architectural League of New York.
Mr. Moujaes taught research and design studios on DisOrientalism, an architectural design studio with cultural focus on the Arab world at Cornell University, University of Pennsylvania, and Rensselaer (RPI) School of Architecture. He has served as an architectural/design critic at AUK (American University of Kuwait), Kuwait University, PennDesign, Columbia University, Parsons School of Design, Pratt Institute, Princeton, and RISD. He has lectured at NCCAL, ACK, YourAOK, The Architectural League of New York, the CCA (Centre Canadien d’Architecture), Monterrey Symposium in Mexico, Milan Triennale in Italy, and the Nordic House in Reykjavik, Iceland. Mr. Moujaes has served as jury member on The Architectural League of New York’s 2006 Young Architects’ Forum themed Instability; and for the NYFA (New York Foundation for the Arts) Architecture/ Environmental Structures.
His work has been widely published. Projects and interviews have been featured in ArchDaily, Archinect, Volume Magazine, Architectural Record, Metropolis Magazine, Praxis, The Architect’s Newspaper, The New York Times, L’Architecture d’Aujourd’hui, Japan Architect, Bidoun Magazine, Khaleejesque, Interior Design Magazine, and World Architecture.
He has worked for Davis Brody Bond in New York City as design architect for several high-profile award winning commissions and competitions — most notably the World Trade Center Memorial Museum in New York City (AIA Honor Awards for Interior and Architecture 2015), Valeo Security Systems in São Paulo, Brazil (Winner of AIA New York State Design Award 2007), and The Human Rights of China Headquarters in New York (Winner of 2005 AIA New York Chapter Design Award). Prior to this, Mr. Moujaes completed his architectural training at Massimiliano Fuksas’ office in Rome, Italy, and Riken Yamamoto & Field Shop in Yokohama, Japan.
Mr. Moujaes received his Bachelor’s degree in Architecture from the American University of Beirut in 1996, winning the Areen Award for Excellence in Design, and his Master’s degree in Architecture from the Southern California Institute for Architecture in 1999.